The goal is 10,000 handwritten thank-you cards in a single month, and the campaign starts with an open door. On Monday, Oct. 26, Jenn Drummond will host the Thankful & Thoughtful Kickoff at WIN Park City's CoLAB, 6699 N. Landmark Drive, Suite K-110, from 3 to 6 p.m. It is free, and anyone can walk in, pick up a pen and join.
The same day, a second free session runs from 9 a.m. to noon at JR Law Group, 244 West 4860 South, in Salt Lake City, so people along the Wasatch Front have two chances to start writing. The Park City gathering is the one tucked into the CoLAB at Junction Commons, the storefront space between Banana Republic and PacSun that the Women's Inspired Network built out as a flexible, experimental room for workshops, co-working and community gatherings.
Drummond is a Park City entrepreneur, author and mountaineer, and a mother of seven. In 2018 a catastrophic car accident destroyed her SUV and changed the trajectory of her life. Two years later, turning 40, she wanted to mark the milestone with something singular, and she settled on mountaineering. She had no climbing background. What followed was a run at the Seven Second Summits, the second-highest peak on each of the seven continents, a set of mountains that is generally harder and less trafficked than the famous Seven Summits. She became the first woman to climb the highest and second-highest peak on every continent, a Guinness World Record, and she has since built a career as a keynote speaker and the founder of the Somedays app.
The campaign she is kicking off in Park City is built around a simple premise: gratitude does not require an enormous stage. A three-minute handwritten note left on a coworker's desk, tucked into a student's book or mailed to a friend can carry someone through an entire season. The Somedays campaign page frames the month that way, and it offers tools to make the writing easy: a card builder, 50 thank-you prompts tailored to coworkers, mentors, healthcare workers, teachers and quiet supporters, and a free host kit for anyone who wants to turn an hour with their team, school, church or community group into a card-writing session. Groups that sign up get a host guide, customizable email signatures and a spot on a community partner showcase. Participants log their cards toward the 10,000 total.
"The number is really just a way to create a ripple," Drummond said. "Ten thousand moments where someone stops, thinks of another human being and says, 'You mattered to me.'"
The initiative carries weight for Drummond because of who she could not thank in time. Todd Passey was her longtime friend and mountain guide. "Todd was there from day one. He stood on the summit with me as I achieved my first world record and later coached me over the phone as I was self-guiding my last world record," she said. "I kept meaning to thank him in a proper way, but he died in a ski accident in August, and I never got to."
Passey was an IFMGA-certified guide based in Utah who worked as a lead guide at Wasatch Mountain Guides and had started two guide businesses of his own. He guided all seven summits and climbed Everest twice. On Friday, Aug. 21, 2026, he was leading a two-guide, four-client excursion on Osorno Volcano in southern Chile's Los Lagos region. After the group reached the summit, he fell near the La Picada sector on the volcano's northern slope. No one else was hurt. His body was recovered the following day in a multi-agency operation involving Chile's Andean Rescue Corps, Carabineros, CONAF and SENAPRED, and was extracted with air support. Wasatch Mountain Guides wrote on Facebook that he had slipped and fallen: "We are devastated." His wife, Winslow Passey, told Fox 13 that he was always willing to teach people and take them places they could not go on their own, and that clients often became lifelong friends. The guide Silvia Vasquez-Lavado remembered trusting her life to him on edgy objectives, describing him as a safe brother you could be around.
That is the ache underneath the card campaign. The point of Thankful & Thoughtful is to close the gap between intending to thank someone and actually doing it, before the chance is gone.
The month of writing builds toward the Jan. 12, 2027, launch of Drummond's new book, "SOMEDAYS: The Art of Turning Someday into Today," which shares its name with her app and its central argument: the gap between achievement and aliveness is often a list of things saved for someday. The book's theme and the card campaign's theme are the same one, stated two ways. Name the person. Name the reason. Put it in writing now.
For the Park City kickoff, that means a Monday afternoon in a room designed for exactly this kind of thing. The CoLAB is a 4,500-square-foot space that WIN Park City describes as a living experiment, built around trying the thing, learning, failing, trying again, and sharing what comes of it. Its only sacred object, per the organization, is a 500-square-foot dry-erase wall; everything else can be moved, changed or transformed. WIN itself is an all-volunteer women's networking organization with a hyper-local focus, and it raises money to support high school senior women continuing their educations. A room built for collective experiments is a fitting place to start a mass-gratitude project.
There is no ticket required and no experience necessary. Bring a name in mind, or bring several. Cards can also be logged and written through the Somedays campaign page for anyone who cannot make either Monday session, and groups anywhere can request the free host kit and run their own hour of thank-yous. The 10,000 figure is a target, not a gate. What the campaign is actually counting is the number of times someone stops, thinks of another human being and says, in ink, that they mattered.